At the preconscious need level, buyers are most likely to:

A) experience post-purchase dissonance.
B) share precise reasons for buying a product.
C) be hesitant about discussing their needs.
D) be fully aware of their product needs.
E) object to sales presentations.

Preconscious Need Level

The level at which needs are not fully developed in the conscious mind.

Post-purchase Dissonance

The feeling of regret, doubt, or anxiety that a consumer may experience after making a significant purchase, fearing that they may have made the wrong choice.

Product Needs

The specific features, benefits, and solutions that customers seek in a product to satisfy certain requirements or solve problems.