Asked by Araceli Valadez on Jul 20, 2024
Verified
B2B buying decisions are often made by
A) governors.
B) influencers.
C) committees.
D) resellers.
E) consumers.
B2B
Business-to-Business, referring to transactions or strategies between two or more businesses rather than between businesses and individual consumers.
Buying Decisions
The process by which individuals or organizations choose whether to purchase, what to purchase, and from whom to purchase, based on factors like needs, preferences, and financial resources.
Committees
Committees are groups of individuals brought together to make decisions or advise on specific matters within an organization, often with a specific focus or expertise.
- Master the differences between kinds of buying circumstances, for instance, new purchases, modified repurchases, and unaltered repurchases.
Verified Answer
PC
patty chiodoJul 25, 2024
Final Answer :
C
Explanation :
B2B buying decisions are often made by committees consisting of individuals from different departments like procurement, operations, finance, etc. These individuals have varying levels of influence and decision-making power, but ultimately, decisions are made collectively as a group. Hence, option C, committees, is the best choice.
Learning Objectives
- Master the differences between kinds of buying circumstances, for instance, new purchases, modified repurchases, and unaltered repurchases.