Asked by Michael Sefick on May 16, 2024
Verified
B2B marketing involves manufacturers, wholesalers, and service firms.
B2B Marketing
B2B marketing refers to the marketing strategies and practices aimed at selling products or services from one business to another.
Wholesalers
Companies or individuals that purchase large quantities of goods from manufacturers to resell them to retailers or other buyers.
- Identify the different types of buyers and sellers in the B2B marketplace.
Verified Answer
NS
Nonstop Surge77May 21, 2024
Final Answer :
True
Explanation :
B2B marketing (business-to-business marketing) involves selling products or services to other businesses, rather than individual consumers. This includes manufacturers, wholesalers, and service firms who may need products or services to operate their own businesses.
Learning Objectives
- Identify the different types of buyers and sellers in the B2B marketplace.