Asked by Lindsey Marie on May 06, 2024
Verified
Baby Boomers represent a huge demographic segment for travel marketers. Baby Boomers are also heavily motivated by self-fulfillment, which creates the possibility of ________ segmentation.
A) geographic
B) self-concept
C) psychographic
D) benefit
E) behavioral
Psychographic Segmentation
A marketing strategy that categorizes audiences based on their personality traits, values, attitudes, interests, and lifestyles to better tailor products and messages.
Baby Boomers
Generational cohort of people born after World War II, between 1946 and 1964.
Self-fulfillment
The realization or fulfillment of one's talents and potentialities, especially considered as a drive or need present in everyone.
- Comprehend the principles and tactics involved in market segmentation.
- Recognize various types of market segmentation such as geographic, demographic, psychographic, and behavioral.
- Describe the methodology and significance of focusing on specific segments within marketing approaches.
Verified Answer
Learning Objectives
- Comprehend the principles and tactics involved in market segmentation.
- Recognize various types of market segmentation such as geographic, demographic, psychographic, and behavioral.
- Describe the methodology and significance of focusing on specific segments within marketing approaches.
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