Asked by Richard Mandara on Sep 28, 2024
Based on market share research,which of the following is a true statement?
A) Skillfully managed firms tend to have higher market shares.
B) Better product quality increases customer loyalty but not profitability.
C) Market share has been shown to be the primary cause of a firm's profitability.
D) Internal-based strategies lower performance compared to external-based strategies.
Internal-Based Strategies
Strategies focused on leveraging a company's internal strengths and resources to achieve business objectives.
Market Share
The share of the market's total sales volume that is held by a specific brand, product, or company.
- Comprehend the relationship between market share and profitability utilizing data from the PIMS study.
- Understand the influence of strategic emphasis (external versus internal) on the performance of a firm.
Learning Objectives
- Comprehend the relationship between market share and profitability utilizing data from the PIMS study.
- Understand the influence of strategic emphasis (external versus internal) on the performance of a firm.