Because consumer beliefs about what the future holds is such an important determinant of how much they will pump into the economy when making discretionary purchases, many companies take forecasts about intended spending seriously and have surveys conducted to measure:

A) consumer confidence.
B) economic health.
C) consumer purchase behaviour.
D) discretionary spending.

Discretionary Purchases

Expenditures on goods or services that are non-essential and made at the discretion of the consumer based on personal wants rather than needs.

Consumer Confidence

A measure of the overall economic optimism of consumers based on their spending and saving behaviors.

Economic Health

An assessment of the overall status and functioning of an economy, typically measured by indicators such as GDP, unemployment rates, and inflation.