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Asked by Nicole Enabosi on May 01, 2024

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Because the goals of IMC are only part of the overall promotional plan, they do not always need to be explicit.

IMC Goals

The objectives of Integrated Marketing Communications, aiming to deliver a consistent and cohesive message across all marketing channels and touchpoints to build brand awareness, and customer engagement, and drive sales.

Promotional Plan

A detailed strategy outlining the marketing activities intended to increase awareness or sales of a product or service.

  • Comprehend the way integrated marketing communications reinforce and broaden the principal message through diverse channels.
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TC
Tyler CerioneMay 03, 2024
Final Answer :
False
Explanation :
IMC (Integrated Marketing Communications) goals are crucial and should be explicit as they guide the overall promotional strategy, ensuring consistency and coherence in messaging across all marketing channels.

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