Before attempting to change someone's attitudes,beliefs or actions,what must be understood?

A) Demographics
B) Psychographics
C) Motivation
D) Desires
E) Culture

Psychographics

The study and classification of people according to their attitudes, aspirations, and other psychological criteria, often used in marketing.

Motivation

The process that initiates, guides, and maintains goal-oriented behaviors, driven by the desire to fulfill a need or achieve a goal.

Demographics

Statistical data relating to the population and particular groups within it, often used for marketing, policy-making, and research purposes.