Asked by Miriam Petit on Apr 26, 2024
Verified
Bella, the outside sales rep for a major building supply company, reads a report stating that building permits are down dramatically in her sales territory. She had noticed that things were slowing down, but now she has data confirming her impression. Based on this information, Bella will help her company become more value driven if she
A) pushes her customers to buy products whether they need them or not.
B) advises the production and purchasing departments to produce or order smaller quantities of products.
C) avoids contacting her customers until the slowdown ends.
D) avoids contact with competing firms in order to maximize value-driven marketing.
E) keeps the information to herself.
Value Driven
Being value driven refers to a focus on delivering high-value offerings to customers or stakeholders, emphasizing quality, service, and meaningful benefits.
Building Permits
Official documents issued by local government agencies that authorize the construction or significant alteration of a building or structure.
- Evaluate the significance of disseminating information internally among organizations as well as externally between businesses and their customers to enhance value.
Verified Answer
Learning Objectives
- Evaluate the significance of disseminating information internally among organizations as well as externally between businesses and their customers to enhance value.
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