Blogs should be used as another avenue for press releases.

Blogs are a different form of communication than press releases. While both can be used to share information and news about a company, blogs offer a more personal and interactive platform. Press releases are typically more formal and structured, aimed at the media and general public. However, companies can use their blogs to share updates and behind-the-scenes information in a more casual and conversational tone, which can help build relationships with customers and followers.