Brand socialization is a measure of how often consumers engage with a corporate website.

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jessica wynne · Accepted Answer

Final Answer : False, Explanation :  According to one recent survey of company executives, socialization now accounts for more than half of a company or brand's global reputation. Brand socialization is a measure of how effectively a company engages with its various online stakeholders in a mutually beneficial exchange of information.

Brand socialization is a measure of how often consumers engage with a corporate website.

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