Briefly discuss and analyze the philosophy and contributions of Arthur W.Page.Why is it important for modern PR professionals to understand and apply the Page Principles?

Page was the first corporate public relations executive to hold a strategic senior management position.Page asserted that businesses should be transparent with the public and that a company's reputation was earned through actions,not publicity.The seven Page Principles from his lifetime of work and his writings have become guidelines for modern day PR.The first of these is "Tell the truth" and the second is "Prove it with action." Another Page Principle states,"Remember that a company's true character is expressed by its people." In today's business environment,which is characterized by transparency and hyper-connectivity,the Page Principles are more relevant than when they were first articulated.