Business marketers typically deal with many more buyers than consumer marketers.

Business Marketers

Professionals who specialize in promoting and selling products or services to other businesses, rather than individual consumers.

Consumer Marketers

Professionals who specialize in targeting and understanding the behaviors and preferences of consumers to effectively sell products or services.

Buyers

Individuals or organizations that purchase goods or services for personal use, resale, or production.

Gain insight into the special characteristics of institutional markets and the personalization of marketing approaches.

Verified Answer

Final Answer :

False

Explanation :

Business marketers usually deal with fewer buyers, but each buyer often purchases in larger quantities compared to consumer marketers.

Learning Objectives

Gain insight into the special characteristics of institutional markets and the personalization of marketing approaches.