Business-to-consumer companies are more likely to emphasize a ________ promotion strategy,while business-to-business companies are more likely to emphasize a ________ promotion strategy.

A) pull; push
B) push; pull
C) pulse; continuity
D) continuity; pulse

Business-to-Consumer

A business model where products or services are sold directly from a company to individual consumers.

Business-to-Business

A transaction or marketing strategy focused on the sale of products or services from one business to another, as opposed to business-to-consumer (B2C) models.

Promotion Strategy

A marketing plan designed to inform, persuade, or remind target audiences about a product or service to achieve specific objectives.