Asked by Sharee Posey on May 28, 2024
Verified
Caroline imports fragrances from Europe and sells them to discount retail stores. Caroline is an example of a
A) manufacturer.
B) producer.
C) consumer.
D) factory agent.
E) reseller.
Reseller
Marketing intermediary that resells manufactured products without significantly altering their form.
- Identify the characteristics of the reseller market and its functions in a B2B environment.
Verified Answer
MG
Marc-Anthony GarciaJun 03, 2024
Final Answer :
E
Explanation :
Caroline is not manufacturing or producing the fragrances herself, she is buying and reselling them to discount retail stores. Therefore, she is a reseller.
Learning Objectives
- Identify the characteristics of the reseller market and its functions in a B2B environment.