Asked by Colin dunkley on Jun 07, 2024
Verified
Carrie's Tennis Camps initially identified active retirees living in the retirement community nearby as one of its target markets. Carrie then tailored service and marketing messages to the interests and schedules of that audience. The company initially used ________ segmentation and then used ________ segmentation.
A) micromarketing; loyalty
B) lifestyle; macromarketing
C) geodemographic; lifestyle
D) geographic; loyalty
E) behavioral; geodemographic
Geodemographic Segmentation
A marketing technique that clusters potential customers into groups based on geographical location and demographic characteristics.
Lifestyle Segmentation
A marketing approach that divides the market into groups based on consumer lifestyles, behaviors, and preferences.
Macromarketing
Refers to the study of the marketing processes, systems, and impacts at the societal level, often considering the interaction between markets, society, and the environment.
- Elucidate the distinctions among demographic, psychographic, geographic, geodemographic, and behavioral segmentation.
- Determine the impact of lifestyles, values, and self-concept on consumer preferences.
Verified Answer
Learning Objectives
- Elucidate the distinctions among demographic, psychographic, geographic, geodemographic, and behavioral segmentation.
- Determine the impact of lifestyles, values, and self-concept on consumer preferences.
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