Asked by Suraksha Lamichhane on Jun 02, 2024
Verified
Carter sells consumer electronics. He knows his customers weigh the costs versus the benefits associated with the different options available. He decides which products to offer and what prices to charge based on the way his customers think. Carter operates as if he were in the ________ era.
A) production-oriented
B) sales-oriented
C) market-oriented
D) value-based marketing
E) retailing-oriented
Value-based Marketing
A marketing strategy focused on providing products or services that offer superior value to customers, aligning with their values and needs for lasting relationships.
Market-oriented
A business approach focusing on understanding and meeting the desires and needs of its customers through its product mix.
Sales-oriented
Pertains to a business approach focused primarily on sales volume as the chief measure of success, often at the expense of customer satisfaction or product quality.
- Familiarize yourself with the distinguishing features and core emphasis of assorted marketing ages, such as production, sales, market, and value-based marketing orientations.
Verified Answer
Learning Objectives
- Familiarize yourself with the distinguishing features and core emphasis of assorted marketing ages, such as production, sales, market, and value-based marketing orientations.
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