Asked by Priyanka Ostwal on May 02, 2024
Verified
Central route persuasion
A) involves the use of non-message factors, such as the source's credibility and attractiveness.
B) involves engaging someone thoughtfully with a sound, logical argument.
C) involves emotional appeals.
D) involves altruism.
Central Route Persuasion
A method of persuasion that involves deeply processing the content of the message, leading to lasting attitude change.
Logical Argument
A structured line of reasoning where premises are logically connected to support a conclusion.
Emotional Appeals
Techniques in persuasion that attempt to influence an audience's emotions to gain their support or agreement.
- Differentiate between the central and peripheral pathways of persuasion as explained by the elaboration likelihood model.
Verified Answer
Learning Objectives
- Differentiate between the central and peripheral pathways of persuasion as explained by the elaboration likelihood model.
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