Changing an organization's culture is difficult because:

A) attitudes cannot be changed.
B) culture is deeply ingrained.
C) assumptions are often conscious.
D) behavioral norms cannot be changed.

Culture

The shared beliefs, behaviors, and norms within an organization that shape its social and work environment.

Behavioral Norms

Established patterns of behavior that are considered acceptable or expected within a group or society.

Ingrained

Deeply embedded or established, often referring to habits, beliefs, or practices that are difficult to change.