Asked by Misael Aneuris on Jul 05, 2024
Verified
Changing value propositions in today's economy-such as changes caused by the growth in e-commerce-have forced marketers to learn a tough lesson about customers. What is that lesson?
A) Customers will always seek the best value regardless of quality.
B) Customers will always turn to the most recognized brand.
C) Customers would rather perform service for themselves to save money.
D) Customers will turn to the most convenient, least expensive alternative in situations where they see goods and services as commodities.
E) Customers will always seek the best quality regardless of price.
Value Propositions
Statements that explain how a product or service solves a need, highlights its benefits, and why it's better than the competition.
E-commerce
The buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet.
Convenience
The ease and usefulness with which a product or service can be used, which can enhance its attractiveness to customers.
- Realize the crucial lessons learned by marketers regarding changing value propositions and customer behaviors.
Verified Answer
Learning Objectives
- Realize the crucial lessons learned by marketers regarding changing value propositions and customer behaviors.
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