Asked by Olayinka Afelumo on Jun 03, 2024
Verified
Chris is the global operations manager at Asterisk Inc., a Canadian apparel company. The company is planning to start operations in Brazil and Japan. Chris believes that Asterisk has the potential to boost its overall sales by setting up operations in Brazil and Japan if:
A) it understands that customers in both these countries have similar preferences.
B) it follows the same business strategy for its global operations that it uses for its domestic operations.
C) it can use a universal marketing strategy for its products to appeal to customers of both these countries.
D) it can persuade people in these two countries to buy its products.
Universal Marketing Strategy
A strategy that proposes the use of a single marketing approach globally, disregarding regional or local differences.
Global Operations
Global operations refer to the business activities and strategies that a company employs to operate in international markets, including manufacturing, sales, logistics, and customer service.
- Understand the necessity of tailoring business approaches to suit international markets.
- Learn the importance of adapting marketing and operational strategies in response to local cultures and regulations.
Verified Answer
ZK
Zybrea KnightJun 07, 2024
Final Answer :
D
Explanation :
Understanding the unique market dynamics and consumer preferences in Brazil and Japan is crucial for success. Persuading people in these countries to buy its products implies adapting strategies to fit local tastes and demands, which is more effective than assuming uniformity in preferences or applying a one-size-fits-all approach.
Learning Objectives
- Understand the necessity of tailoring business approaches to suit international markets.
- Learn the importance of adapting marketing and operational strategies in response to local cultures and regulations.