Asked by Allan Gazcon on Jul 07, 2024
Verified
Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. According to the company's leading salesperson, Peter Austin, "We have lots of repeat corporate customers as a result of the importance we place on getting the hampers out on time and filled with the right products." Corporations in the ________ stage of the buying process would have a strong belief that no other company provides better gifts than Clearwater Hampers.
A) interest
B) closing
C) conviction
D) benefit
E) attention
Buying Process
The series of steps or stages a consumer goes through, from recognizing a need to making the purchase decision and post-purchase evaluation.
Corporate Customers
Businesses or organizations that purchase goods or services for professional use or reselling.
- Understand the buying process stages and how they influence sales strategies.
Verified Answer
NS
Nestor SanchezJul 14, 2024
Final Answer :
C
Explanation :
Corporations in the conviction stage of the buying process have developed a strong belief in the product or service, in this case, believing that no other company provides better gifts than Clearwater Hampers.
Learning Objectives
- Understand the buying process stages and how they influence sales strategies.