Asked by Mohd Ashraff Izad Sulaiman on Jul 09, 2024
Verified
Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. The company's leading salesperson, Peter Austin, is preparing the approach he will use during his first sales call with the CEO of Diamonite, a company that specializes in designing, manufacturing, and installing aircraft interiors for executives and heads of state. Austin enters the CEO's office and hands the CEO a small tray of cheeses, caviar, and other luxury food items to enjoy later. What type of an approach is Austin using?
A) Premium
B) Curiosity
C) Complementary
D) Referral
E) SPIN
Complementary Approach
A strategy or method that enhances or completes something else, often through the combination or coordination of separate elements or techniques.
Luxury Food
High-quality, often expensive food items that are considered indulgent or exclusive.
- Comprehend the significance of various sales strategies and their uses.
Verified Answer
MN
Merna NaamoJul 11, 2024
Final Answer :
A
Explanation :
Austin is using a Premium approach by giving the CEO luxury food items, which acts as a gift or incentive to create a positive first impression and potentially influence the CEO's interest in Clearwater Hampers' products.
Learning Objectives
- Comprehend the significance of various sales strategies and their uses.