Asked by Jill Colleen Argame on Jul 26, 2024
Verified
Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. The company's leading salesperson, Peter Austin, is preparing the approach he will use during his first sales call with the CEO of Diamonite, a company that specializes in designing, manufacturing, and installing aircraft interiors for executives and heads of state. What type of approach will Austin be using if he enters the CEO's office and says, "Good morning. I'm Peter Austin from Clearwater Hampers."
A) Situational
B) Introductory
C) Self-effacing
D) Neutral
E) Curiosity
Introductory Approach
A sales strategy that involves making a positive first impression to potential customers, often including a brief presentation of the product or service being offered.
Luxury Food
High-quality, often expensive food items that are considered to be a treat or delicacy rather than everyday fare.
Corporate Customers
Corporate customers are businesses or organizations that purchase goods or services in bulk for use in their operations, often through contracts or strategic agreements.
- Understand the importance of different sales approaches and their applications.
Verified Answer
Learning Objectives
- Understand the importance of different sales approaches and their applications.
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