Clifford Inc., a global media firm, has been experiencing a steady reduction in its global market share. It is found that the company's management and administrative positions are occupied by members of the majority community, which is may be hindering the creative growth of the company. If you were a senior advisor to the top management of the company, what would you suggest to bring about a positive improvement in the firm?

The company is losing creative advantage by not having heterogeneity in its work force. Heterogeneity in the work force may offer the company a creativity advantage, as well as improve its problem-solving and decision-making capability. Creative solutions to problems are more likely to be reached when a diverse group attacks a problem. Hence, diversity and inclusion are the key drivers of creativity, innovation, and invention. Similar to the creativity advantage, cultural diversity can enhance team performance, often because diverse backgrounds are associated with diverse information, knowledge, and perspectives that can be used to solve problems.
It is equally important to emphasize that global leadership skills are important to improve a company's reputation and contribute to a sustainable competitive advantage. Excellent global leaders have a leadership style that generates superior corporate performance in terms of four criteria: (1) profitability and productivity, (2) continuity and efficiency, (3) commitment and morale, and (4) adaptability and innovation. Behavioral complexity is the term given to this ability to attain all four criteria of organizational performance. Excellent global leaders are able to understand complex issues from the four perspectives just mentioned and to achieve the right balance. For example, when a company is facing a mature market, it might be necessary to invest more effort into being innovative than into achieving high profits.