Cody is a manager at Valvco and is leading a team to create the measure map in the company's new BSC initiative. Cody is correct in sharing with his colleagues that a measure map provides a means for verifying the expectations of how strategic objectives affect one another.

Measure Map

Arrows added to the balanced scorecard showing the expected relationships among performance metrics.

BSC Initiative

A strategic planning and management system that organizations use to communicate what they are trying to accomplish, align the day-to-day work that everyone is doing with strategy, prioritize projects, products, and services, and measure and monitor progress towards strategic targets.

Strategic Objectives

Long-term goals that a company aims to achieve, which help guide the direction and decisions of the organization towards its broader mission.