Asked by Charity Sasser on Sep 25, 2024
Communities of interest formed around a specific product are referred to as what?
A) Brand socializers
B) Sentiment analyst
C) Target markets
D) Brand communities
E) Teasers
Brand Communities
Brand communities are groups of people united by their loyalty and emotional connection to a brand, often engaging together in discussions, events, and brand advocacy.
Brand Socializers
Individuals who actively promote and talk about a brand within their personal networks, often through social media platforms.
Target Markets
Selected audiences or segments of the population that a business aims to sell its products or services to.
- Understand the concept and significance of brand communities and communities of practice in social media.
Learning Objectives
- Understand the concept and significance of brand communities and communities of practice in social media.
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