Asked by Beatrice Sarah Jacob on Jul 02, 2024
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Compare continuous, dynamically continuous, and discontinuous innovations. Provide the marketing strategy and an example of each.
Dynamically Continuous Innovations
Innovations that represent a moderate change to an existing product that requires a slight change in consumer behavior.
Discontinuous Innovations
Innovations that create a significant change in consumer behavior or revolutionize the way a market functions, often by introducing a completely new product or service.
Continuous Innovations
Ongoing, incremental improvements and updates to products or services, intended to maintain competitiveness and address evolving customer needs.
- Comprehend different forms of innovation and their influence on marketing approaches.
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Learning Objectives
- Comprehend different forms of innovation and their influence on marketing approaches.
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