Asked by Ricky Menchaca on May 24, 2024
Verified
Compared with central route persuasion,peripheral route persuasion tends to
A) be more durable.
B) occur more rapidly.
C) be more likely to influence behavior.
D) involve a greater number of logical arguments.
Peripheral Route Persuasion
A method of persuasion that relies on superficial cues rather than the quality of the argument, leading to temporary attitude change.
Central Route Persuasion
A method of persuasion that involves deep, thoughtful consideration of the arguments presented, leading to lasting attitude change.
Logical Arguments
A sequence of statements or reasons made to demonstrate a proposition's truth, grounded in principles of sound reasoning and critical thinking.
- Understand the peripheral route to persuasion and its characteristics compared to central route persuasion.
Verified Answer
Learning Objectives
- Understand the peripheral route to persuasion and its characteristics compared to central route persuasion.
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