Asked by Aubrey Hadley on Jul 21, 2024

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Compserve Inc.a computer manufacturer,is offering $150 cash back on the purchase of a computer.This is an example of

A) specialty advertising.
B) a rebate.
C) a sample.
D) a premium.

Rebate

A partial refund to someone who has paid for a product or service as a promotion or incentive, often used to encourage purchases or repeat business.

Cash Back

A perk or benefit offered by some credit cards or retailers, where a percentage of the amount spent is returned to the cardholder or customer.

Computer Manufacturer

A company or enterprise engaged in the design, assembly, and distribution of computer hardware and related products.

  • Comprehend the function of sales promotion strategies in enhancing the demand for products.
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valeria nevarezJul 22, 2024
Final Answer :
B
Explanation :
A rebate is a partial refund to someone who has paid too much for tax, rent, or a utility. In the context of marketing, it refers to the return of a portion of the purchase price by the seller to the buyer, which is exactly what Compserve Inc. is doing by offering $150 cash back on the purchase of a computer.