Asked by Angelique Cobilla on Apr 25, 2024
Verified
Conducting an issue analysis at the beginning of a PR campaign helps to accomplish which of the following?
A) evaluate the client's goals
B) anticipate future problems
C) narrow the target market
D) assess secondary research
Issue Analysis
The process of examining and evaluating the components and implications of a problem to inform decision-making or policy formation.
PR Campaign
A strategic communication effort designed to influence public perception and achieve specific objectives through the use of various media and messages.
- Understand the pivotal importance of initial studies in appreciating and formulating objectives within PR campaigns.
Verified Answer
JL
Jailene LaureanoApr 29, 2024
Final Answer :
B
Explanation :
Conducting an issue analysis at the beginning of a PR campaign helps to anticipate future problems by identifying potential obstacles, challenges, and emerging issues that may affect the success of the campaign. This allows the PR team to develop strategies and tactics that can address these issues before they become major problems. While evaluating the client's goals, assessing secondary research, and narrowing the target market are important steps in a PR campaign, they are not directly related to issue analysis.
Learning Objectives
- Understand the pivotal importance of initial studies in appreciating and formulating objectives within PR campaigns.
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