Asked by Kylie Gravel on May 11, 2024
Verified
Convenience for the customer is seldom a factor for manufacturers when choosing a retail partner.
Convenience
The quality of being suitable or practical with minimal difficulty or effort; often an important factor in consumer decision-making.
Retail Partner
A business entity that sells products directly to consumers, often collaborating with manufacturers or wholesalers in a supply chain.
- Recognize the importance of convenience for customers in manufacturer-retailer partnerships.
Verified Answer
BS
Brittany SheeranMay 16, 2024
Final Answer :
False
Explanation :
Convenience for the customer is often a factor for manufacturers when choosing a retail partner as it can lead to higher sales and customer satisfaction.
Learning Objectives
- Recognize the importance of convenience for customers in manufacturer-retailer partnerships.