Asked by Maren Williams on Jun 11, 2024
Verified
Cool-hunting is a type of judgment-based forecasting method that involves studying fashion,lifestyles,and contemporary culture.
Cool-Hunting
The practice of tracking and predicting new trends and innovations in various industries, often within popular culture, technology, and fashion.
Judgment-Based Forecasting
A forecasting method that relies on intuitive judgments, opinions, and subjective probability estimates rather than mathematical models.
Contemporary Culture
The modern set of ideas, values, trends, and technologies shaping society's current attitudes and behaviors.
- Discuss the role of forecasting in marketing and the different approaches used.
Verified Answer
Learning Objectives
- Discuss the role of forecasting in marketing and the different approaches used.
Related questions
Futuring Relies on the Idea That the Future Is ________ ...
How Can Marketers Identify Marketplace Trends? Discuss the Various Methods ...
Briefly Explain the Difference Between a Direct Forecast and a ...
What Are Some of the Methods Marketers Use to Conduct ...
Briefly Explain What a Marketing Experiment Is ...