Asked by Marissa Gonçalves on Apr 26, 2024
Verified
Cooper Foods, a food manufacturer, decides to sell its ready-to-eat meals to consumers in the country of Pinetown. The company designs a product positioning strategy to promote its ready-to-eat meals among working professionals who are often unable to prepare meals on working days due to their hectic schedules. Within a few months, Cooper Foods successfully establishes itself in the Pinetown market. Given this information, it can be said that Cooper Foods engaged in _____.
A) global market segmentation
B) business process outsourcing
C) vertical integration
D) insourcing
Product Positioning
The strategic process of establishing a brand or product in the market to differentiate it from competitors, targeting specific consumer preferences.
Ready-To-Eat Meals
Pre-cooked or prepared meals that require little to no additional preparation before consumption, designed for convenience and time-saving.
Working Professionals
Individuals who are employed in a job that requires expertise and skills related to a specific area of work.
- Understand the principle of worldwide market segmentation and its significance in the realm of international trade.
Verified Answer
Learning Objectives
- Understand the principle of worldwide market segmentation and its significance in the realm of international trade.
Related questions
Carina Inc ...
_________ Segmentation Information, Such as Age or Income (Which Is ...
Global Segmentation, Targeting, and Positioning (STP)are More Complicated Than Local ...
What Are the Two Components of a Global Marketing Strategy ...
The Most Important Consideration When a Firm Chooses a Global ...