Corporate codes of conduct were initially adopted by companies that were looking to counter bad publicity and damage to their brands after being "caught" in some highly publicized labor abuse scandals.

Corporate Codes

Policies or guidelines established by companies to dictate behavior, ethics, and responsibilities within the corporate environment.

Labor Abuse Scandals

Incidents or revelations of poor working conditions, exploitation, or violations of workers’ rights within companies or industries.

Bad Publicity

Negative attention or coverage in the media, which can harm an entity's reputation or image.