Asked by nicole gaona on Jun 07, 2024
Verified
Create a positioning strategy for your school's business program. How do you want potential students to view your program?
Positioning Strategy
A marketing strategy that aims to establish a brand or product in a specific place in the mind of the target market, distinguishing it from competitors in a way that makes it more attractive.
- Interpret and employ the principle of value proposition in marketing practices.
- Create powerful marketing schemes in alignment with the product type and the anticipation of market demand.
Verified Answer
ZK
Zybrea KnightJun 07, 2024
Final Answer :
Answers will vary but should start with the goal of providing potential students with a clear, distinctive, and desirable understanding of what the business program is about and how it compares with other programs both on campus and at nearby competing institutions. A positioning strategy for the business program will likely include persuasive communication about the value proposition and product attributes, probably focusing on career opportunities, salaries, and reputation of the program.
Learning Objectives
- Interpret and employ the principle of value proposition in marketing practices.
- Create powerful marketing schemes in alignment with the product type and the anticipation of market demand.
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