Asked by Amanda Rettenmaier on Jun 01, 2024
Verified
Culture, a concept crucial to the understanding of consumer behaviour, may be thought of as a society's personality.
Consumer Behaviour
The study of how individual consumers, groups, or organizations select, buy, use, and dispose goods, services, ideas, or experiences.
Culture
A complex system of values, traditions, symbols, and practices shared by a group of people that collectively form their way of life.
- Understand the concept of culture and its importance in consumer behavior.
Verified Answer
ZK
Zybrea KnightJun 06, 2024
Final Answer :
True
Explanation :
Culture encompasses the values, beliefs, customs, arts, and habits that are shared by a society, which in turn influence the behavior and preferences of its members, including their consumption patterns.
Learning Objectives
- Understand the concept of culture and its importance in consumer behavior.
Related questions
Is Culture a Predominantly Liberating or a Predominantly Constraining Influence ...
The Preservation of Innovation Best Illustrates the Survival Value of ...
The Invention and Transmission of Dating and Courtship Customs Best ...
The Ideas,attitudes,values,and Traditions Shared by a Group of People and ...
Due to an Increasing Emphasis on Individuality and Personal Expression ...