Asked by DIVYNE PERRIN on May 02, 2024
Verified
Customer-based brand equity leads to which of the following?
A) Higher price premiums
B) Higher share price
C) Stronger revenue streams
D) All of these
Price Premiums
Additional amounts customers are willing to pay for a product or service perceived to be of higher quality or prestige compared to alternatives.
Revenue Streams
The various sources from which a business earns money, including sales of products or services, subscription fees, advertising revenues, and licensing deals.
Share Price
The cost of a single share of a company’s stock, which can fluctuate based on market conditions and company performance.
- Identify the effects of brand value on a company's achievements and strategic placement.
Verified Answer
AS
ARSHDEEP SINGHMay 03, 2024
Final Answer :
D
Explanation :
Customer-based brand equity can lead to higher price premiums, stronger revenue streams, and potentially a higher share price as it enhances customer loyalty, preference, and willingness to pay more for the brand's products or services.
Learning Objectives
- Identify the effects of brand value on a company's achievements and strategic placement.