Asked by Wendy Esparza on Sep 28, 2024
Customers are the ultimate users of a product and include both organizational buyers and distributors.
Organizational Buyers
Entities that purchase products or services for use in the production of other goods and services, for resale, or for the organization's operations.
Distributors
Entities or individuals responsible for delivering a company's products from the manufacturer to the ultimate consumer or retailer.
- Define the roles of different participants in the buying process, including organizational buyers, distributors, and buy centers.
Learning Objectives
- Define the roles of different participants in the buying process, including organizational buyers, distributors, and buy centers.
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