CVS is promoting greater health and wellness in their communication strategies by advocating that people should embrace "real" beauty. Various marketing channels help consumers discern the reality of the images they see. This is a response to a ________trend that surrounds health and wellness concerns.

A) marketing
B) social
C) media
D) technological
E) service

Health and Wellness

An active process of becoming aware of and making choices toward a healthy and fulfilling life, encompassing physical, mental, and social well-being.

Communication Strategies

Plans of action designed to convey information effectively to a target audience.

Marketing Channels

The pathways or routes through which goods and services flow from the producer to the consumer, including physical and online distributions.