Asked by Janeen Azarcon on Feb 18, 2024
Verified
Data analytics can help PR professionals measure the effectiveness of social media activities.What is another way to gauge effectiveness?
Reach
Measurement of audience size; the number of people who are exposed to content.
- Monitoring the increase in brand awareness and reach through social media platforms.
- Analyzing the conversion rates and lead generation from social media campaigns.
- Understanding the target audience's engagement and interaction with the social media content.
Verified Answer
JB
Jalinn BrisbaneFeb 18, 2024
Final Answer :
In addition to data analytics,social media activities can be assessed holistically,considering the total reach and engagement,and what percentage of that is earned vs.paid and owned.
Learning Objectives
- Monitoring the increase in brand awareness and reach through social media platforms.
- Analyzing the conversion rates and lead generation from social media campaigns.
- Understanding the target audience's engagement and interaction with the social media content.
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