Asked by Dianna Juanes on Jun 14, 2024
Verified
Data that have been collected prior to the start of the current research project are considered primary data.
Primary Data
Data collected to address specific research needs.
Current Research
The recently conducted studies or investigations in a particular field or subject.
- Differentiate between primary and secondary data and their relevance to marketing research.
Verified Answer
EM
Ernestine MayesJun 20, 2024
Final Answer :
False
Explanation :
Primary data refers to data that is collected specifically for the current research project, while data collected prior to the project is considered secondary data.
Learning Objectives
- Differentiate between primary and secondary data and their relevance to marketing research.