Asked by Keondra Rouse on May 07, 2024
Verified
Define the marketing concept.
Marketing Concept
A philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.
- Discuss the value of effective marketing strategies for diverse stakeholders in a free-enterprise system.
Verified Answer
MT
Miriam TekleMay 09, 2024
Final Answer :
The marketing concept is the idea that an organization should (1) strive to satisfy the needs of consumers (2) while also trying to achieve the organization's goals.
Learning Objectives
- Discuss the value of effective marketing strategies for diverse stakeholders in a free-enterprise system.