Defining a market primarily depends on the ________ that customers seek and the ________ that customers consider.

A) benefits; alternatives
B) brands; products
C) markets; benefits
D) products; prices

Defining a market is based on the benefits that customers seek and the alternatives that customers consider. This means understanding what benefits customers are looking for when considering a product or service, as well as understanding what other options are available to them in the marketplace. Brands, products, markets, and prices are all important factors to consider when defining a market, but they are secondary to the benefits and alternatives that customers prioritize.