Asked by Colin Stubblefield on May 01, 2024

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Describe what might occur during the market analysis component of due diligence,prior to the actual investment.

Market Analysis

The study of the dynamics between potential customers and products to understand the needs and preferences of the target market, competition, and overall viability of a business strategy.

Due Diligence

The comprehensive appraisal of a business or investment opportunity to assess its commercial potential and risks.

  • Gain insight into the criticality and approaches for performing due diligence on potential financial backers.
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Zybrea KnightMay 05, 2024
Final Answer :
Consideration should be given to establishing the size of the market.Customer motivation for the product or service should be investigated relative to competitors for the same product or service.What are the strengths and weaknesses of the product with the competitive market? What distribution channels exist? How is the product distinct from the competition?