Asked by megan brunson on Sep 28, 2024
Detailed decisions about pricing and promoting a product occur during the positioning stage of marketing.
Pricing
The process of determining the value that will be charged for goods or services offered by a business.
Promoting
The act of advertising or pushing forward an idea, product, or service to increase awareness and generate interest among potential customers.
Positioning Stage
The phase in marketing where a brand defines and communicates its unique value proposition and how it differs from competitors to target consumers.
- Gain insight into the role and implementation of segmentation, targeting, and positioning (STP) in crafting marketing strategies.
Learning Objectives
- Gain insight into the role and implementation of segmentation, targeting, and positioning (STP) in crafting marketing strategies.
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