Asked by Christelle Khoury on Jun 19, 2024
Verified
Devlin was so upset when the insurance company did not compensate him appropriately for his fire damage claim, he went to the press. What course of action is Devlin taking with his response?
A) voice response
B) preference response
C) private response
D) third-party response
Third-Party Response
Reactions or actions taken by an external entity, not directly involved in a transaction or interaction, in response to an event or situation.
Voice Response
A technology that allows computers to interact with humans through the use of voice and DTMF tones input via a keypad.
- Discourse on the processes consumers embark on to express their dissatisfaction and the consequential significance for marketers.
Verified Answer
SM
Sydney MoodyJun 20, 2024
Final Answer :
D
Explanation :
Devlin is taking his complaint to an external party (the press) rather than dealing directly with the insurance company or simply changing his behavior or provider. This is a form of third-party response, where an external entity is involved to address or publicize the issue.
Learning Objectives
- Discourse on the processes consumers embark on to express their dissatisfaction and the consequential significance for marketers.
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