Asked by Halwi Ahmed on Jun 05, 2024
Verified
Differences in weather and climate create opportunities for marketers to engage in
A) concentrated targeting.
B) geographic segmentation.
C) benefit segmentation.
D) psychographic segmentation.
E) demographic segmentation.
Geographic Segmentation
Geographic segmentation is a marketing strategy that divides the market into segments based on location, such as countries, cities, or neighborhoods.
Weather and Climate
Weather refers to the short-term conditions of the atmosphere at any given time, while climate denotes the average weather conditions of a place over a long period.
Marketers
Professionals involved in the planning, promotion, and selling of products or services to consumers and other businesses.
- Familiarize oneself with the core concepts and methodologies applied in market segmentation.
- Discern the diverse types of market segmentation comprising geographic, demographic, psychographic, and behavioral.
Verified Answer
Learning Objectives
- Familiarize oneself with the core concepts and methodologies applied in market segmentation.
- Discern the diverse types of market segmentation comprising geographic, demographic, psychographic, and behavioral.
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