Asked by Autumn Lewis on Jul 05, 2024
Verified
Differentiate between consumer buying and organizational buying and give an example of each.
Consumer Buying
The purchasing activities of individuals and households for their personal use or consumption or to meet the collective needs of the household unit, such as a family or individual.
Organizational Buying
The decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers.
- Identify the difference between consumer and organizational buying behavior.
Verified Answer
Learning Objectives
- Identify the difference between consumer and organizational buying behavior.
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