Diffusion is more likely when the new idea is perceived as truly better than the one it replaces.What is this called?

A) Relative advantage
B) Compatibility
C) Complexity
D) Trialability
E) Observability

Question

Diffusion is more likely when the new idea is perceived as truly better than the one it replaces.What is this called?A) Relative advantageB) CompatibilityC) ComplexityD) TrialabilityE) Observability

Saraid Pinto · Accepted Answer

Final Answer : A, Explanation :  Relative advantage is the degree to which an innovation is perceived as better than the idea it supersedes. This perception significantly influences the rate and likelihood of adoption.

Diffusion is more likely when the new idea is perceived as truly better than the one it replaces.What is this called?

A) Relative advantage
B) Compatibility
C) Complexity
D) Trialability
E) Observability

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Learning Objectives

Learning Objectives

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